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Vietnams middelklasse vokser hastigt

De er unge, de er mange, og de er forbrugere i en grad, som knap fandtes i forældregenerationens drømme. Middelklassen i Vietnam sender salgstallene i vejret, og tendensen stopper ikke foreløbig. Frugtproducenten Orana griber muligheden og udvider med direkte salg til caféer og supermarkeder.

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